[PDF.36jd] Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Studies in Political Communication)

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Studies in Political Communication)

[PDF.fn32] Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Studies in Political Communication)

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 | #5209659 in Books |  2000-10-30 | Original language:English | PDF # 1 |  9.21 x.56 x6.14l,1.26 | File type: PDF | 240 pages

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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.

Kaid and Johnston report the...

You easily download any file type for your device.Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Studies in Political Communication)   |  Anne Johnston, Lynda Kaid. I was recommended this book by a dear friend of mine.

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