[PDF.27ib] On Message: Communicating the Campaign

On Message: Communicating the Campaign

[PDF.an35] On Message: Communicating the Campaign

On Message: Communicating the  Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko epub
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 | #5804939 in Books |  SAGE Publications Ltd |  1999-07-23 | Original language:English | PDF # 1 |  9.25 x.54 x6.00l,.76 | File type: PDF | 224 pages

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence o...

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