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| #1984337 in Books | CQ Press | 2008-02-25 | Original language:English | PDF # 1 | 8.50 x5.75 x.50l,.69 | File type: PDF | 206 pages | |
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics ...
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