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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)

Michael John Burton, Daniel M. Shea




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 | #804744 in Books |  2010-06-16 |  2010-06-16 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.25 x.60 x6.13l,.95 | File type: PDF | 250 pages

||19 of 20 people found the following review helpful.| Solid Overview of Modern Campaign Practices|By Wayne A. Smith|Shea has written a solid book on campaign management. This is a big book that contains a lot of information on major subject areas. Fundraising, organization, free and paid media, candidates are all covered.
Shea gives many of his subject areas a historical perspective. For novices, they will learn that man

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.


• A complete chronology details the evolution of modern campaign management

• Illustrations throughout the text help bring topics to life

• Clear concept maps clarify various targeting techniques

• A bibliography of sources further the reader's study o...

You easily download any file type for your gadget.Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)   |  Michael John Burton, Daniel M. Shea. A good, fresh read, highly recommended.

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