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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy

Evan H. Potter




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 | #5145254 in Books |  Mcgill Queens Univ Pr |  2009-04-01 | Original language:English | PDF # 1 |  8.90 x1.00 x5.90l,1.25 | File type: PDF | 464 pages

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Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and...

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